Social Interaction Design

Addressed in Tidwell, ch. 9

Goals for using Social Media

  • Develop community around a particular topic
  • Consumer support
  • Provide access to services or products
  • Promote brand or product

Examples

Common Patterns

Note that patterns mostly address content strategies.

  • Inverted nano-pyramid
  • Content leaderboard
  • Recent Chatter

Discussion questions

  • What are solutions for allowing users to find good content?
  • Do the five hat-racks apply to content on social media?
  • Which organization schemes can be processed automatically?