UX Process Revisited

Hartson and Pyla revisit the design process in chapter 9 (ch. 12 in 2nd edition). Below is a review of their iterations.

Ideation (9.2.1, 12.5.2 in 2nd)

  • Brainstorming
  • Storyboarding
  • Called Generative Design in 2nd edition (12.5.2, ch. 14)

Conceptual Design (9.2.2, 12.5.3 in 2nd)

  • May be represented with personas and scenarios
  • Choice of themes and metaphors
  • Process flows, inputs, outputs
  • Works with requirements
  • Ch. 15 in 2nd edition
  • Might include information architecture (ch. 16 in 2nd edition)

Intermediate Design (9.2.3, 12.5.4 in 2nd)

  • Presented in Hartson and Pyla section 9.3 (ch. 17 in 2nd)
  • Commonly called Interaction Design
  • Usually represented with wireframes
  • Specifies screen layouts, controls and their effects
  • Supports usability testing, particularly formative evaluation

Detailed Design (9.2.4, 12.5.5 in 2nd)

  • Presented in Hartson and Pyla section 9.4
  • Commonly called Visual Design
  • Typically good for summative evaluation
  • May address emotional needs (see ch. 18 in 2nd edition)

Design Refinement (9.2.5, 12.5.6 in 2nd)

  • Revisions based on final feedback